ABOUT US
Experience Across More Than 100 Industries
21 Years of Focus and Expertise
Since 2004, we have worked with businesses across more than 100 industries. In many sectors, we have served multiple companies, allowing us to develop a nuanced understanding of how each industry should be positioned and communicated.
Years of Experience
Industries Served
Since
Years of Experience
Industries Served
Since
21 Years of Cross-Industry Experience That Gives You a Competitive Edge
Over two decades of experience across more than 100 industries have given us a unique advantage that directly benefits in three key ways:
01
Broader Perspectives
Each industry adds a new perspective. We draw on cross-industry insights to create website content that speaks directly to what matters to your customers.
02
Applying What Works
We identify the information that matters most and apply proven insights to your website, transforming it from a company profile into a genuine sales asset.
03
Completing the Picture
We surface the details that are often overlooked or left unsaid, particularly the selling points that matter most to your customers, and ensure they are fully reflected throughout your website.
Professional Content Shaped by Mainstream Media Expertise
Our writing team combines professional writing training with real-world experience in mainstream media journalism and editorial work.
Lead Writer
With over 25 years of professional writing experience, our lead writer has worked across newspaper and business magazine journalism, editorial leadership, and scriptwriting for business programmes on RTM2 and TV3.
Native English Writer
A native English writer who studied and lived in the United Kingdom for many years, with extensive experience in corporate and commercial writing.
Senior Editor
With nearly 30 years of experience in the media industry. Fluent in Chinese, English, and Malay, and has written business features for numerous publications.
Proofreader
Graduated from Geneva College in Pennsylvania, USA, with a Bachelor of Arts in Writing. Responsible for proofreading and ensuring overall content quality.
With decades of hands-on experience, we understand what makes business content effective and persuasive, and we create copy that gives you a clear competitive advantage.
We Handle Everything In-House for Better Value
Since 2004, we have worked with businesses across more than 100 industries. In many sectors, we have served multiple companies, allowing us to develop a nuanced understanding of how each industry should be positioned and communicated.
We Specialise in Websites, Not Everything Else
Genesis Smart Design was founded in 2004 by a team of professional writers and designers.
Since our founding, we have focused exclusively on B2B and B2C website design, shaped by the professional backgrounds of our core team in mainstream media journalism and editorial work.
Website development is the work we are most confident in. We focus on what we do best and where we can make the most impact, continuously refining our work to deliver greater precision and deeper expertise.
Looking for a Website Built Around Content, Strategy and Design?